Privacy policy

Ease.y Earth Privacy Policy

Operator: Sensory Method Pty Ltd trading as Ease.y Earth
ABN: 12684980873
Email: hello@easeyearth.com
Last updated: 3 September 2025

Overview

This Privacy Policy explains how Sensory Method Pty Ltd trading as Ease.y Earth (“Ease.y Earth”, “we”, “us”, “our”) collects, uses, shares, and processes personal information when you use our website (the “Website”), create an account, purchase our products, engage with our emails/SMS/social media, or otherwise interact with us.

By using the Website, registering, submitting personal information, interacting on our social channels, or purchasing from us (including via third-party platforms), you consent to this Privacy Policy. If you do not agree, please do not use the Website or submit personal information.

We collect, use, store, manage, disclose, and protect personal information in accordance with this Policy and applicable laws, which include (as relevant):

  • Privacy Act 1988 (Cth) and Australian Privacy Principles (APPs)

  • GDPR (Regulation (EU) 2016/679) and UK GDPR, plus associated/supplementary laws

  • Data Protection Act 2018 (UK) and PECR (UK)

  • California Consumer Privacy Act (CCPA) (as amended)

What information we collect

We collect personal information you provide or that is generated through your use of the Website and Services. “Personal data” means information that identifies you or could reasonably identify you. (Anonymised or aggregated data is not personal data.)

Categories we may collect include:

  • Identity Data: first/last name, title, date of birth, occupation, description, photo, gender.

  • Contact Data: email, billing/shipping address, country, phone, social media ID (if you log in via social).

  • Financial Data: payment card details and bank account (processed by payment gateways; we do not store full card details).

  • Transaction Data: order details, amounts, currencies, discounts, taxes, fulfilment details, communications related to orders, rewards/bonuses.

  • Technical Data: IP address, login data, device identifiers, browser type/version, time zone, OS/platform, and similar.

  • Profile Data: purchase history, preferences, interests, survey responses, product feedback.

  • Usage Data: how and when you use the Website, navigation events, search terms, performance stats, traffic data, weblogs, loyalty activities.

  • Marketing & Communications Data: preferences for marketing from us/partners, communication choices.

We may create Aggregated Data (e.g., usage statistics) that no longer identifies you; we may use and share this for any purpose. If we combine Aggregated Data with personal data so it identifies you, we treat it as personal data.

We generally do not collect “sensitive information” (as defined under the Privacy Act). If you voluntarily provide it, you consent to our collection and we will only use/disclose it for the purpose provided or as permitted by law.

How and why we use your information

We only collect and process personal data where we have a lawful basis (consent, contract, legitimate interests, or legal obligation). We use your information to:

  • Provide, improve, and develop our products and services

  • Process orders and payments, deliver products, manage returns and customer support

  • Communicate with you about your orders, account, and updates

  • Personalise and measure content/ads, and understand performance

  • Send marketing (where permitted) about products, services, offers, surveys, and events

  • Maintain safety and security, detect/prevent fraud and misuse

  • Comply with legal obligations

Examples (lawful basis):

  • Account creation (Identity, Contact) — contract

  • Order processing/delivery (Identity, Contact, Financial, Transaction) — contract; legitimate interests (debt recovery, fraud prevention)

  • Relationship management (Identity, Contact, Profile, Marketing prefs) — contract; legitimate interests (records, service improvement)

  • Competitions/rewards/surveys (Identity, Contact, Profile, Usage) — legitimate interests; or contract where you enter

  • Website/app operation & security (Technical, Usage, Profile) — legitimate interests; legal obligation (security/compliance)

  • Content/ads relevance & measurement (Identity, Contact, Profile, Usage, Technical, Marketing) — legitimate interests; consent where required

  • Analytics & product improvement (Technical, Usage) — legitimate interests

  • Recommendations & offers (Identity, Contact, Technical, Usage, Profile, Marketing) — legitimate interests; consent where required

  • Abandoned cart reminders (Identity, Contact, Usage) — legitimate interests (improved shopping experience)

How we collect information

  • Direct interactions: when you create an account, purchase, enter promotions, contact support, or submit forms.

  • Automated means: when you browse or use the Website (cookies, pixels, SDKs, server logs, device signals).

  • Third parties: analytics (e.g., Google, Meta, TikTok), search providers, payment/delivery services (e.g., Shopify/Shop Pay, PayPal, Afterpay/Klarna if enabled), fraud prevention partners, advertising platforms, and social networks—where permitted and consistent with your settings and applicable law.

If collecting from third parties is necessary or more practical than collecting from you, we will take reasonable steps to notify you and obtain consent where required.

How we store and protect your data

We implement organisational and technical measures designed to protect personal data against unauthorised access, alteration, disclosure, or loss. Payment information is processed by compliant payment gateways. We contractually require service providers to handle data securely and only for specified purposes, under our instructions.

If a data breach occurs that is likely to result in serious harm, we will notify you and applicable regulators where legally required.

Retention: We keep personal data only as long as necessary for the purposes collected and to meet legal/operational requirements. Retention periods vary by category and context; details available on request.

How we share information

We do not sell your personal information. We may share personal data:

  • With your consent, including third-party marketing (where you opt in).

  • With service providers (e.g., Shopify hosting/e-commerce, payment processors, fulfilment and logistics, email/SMS and marketing platforms, analytics, anti-fraud tools, data cleansing) to operate our business.

  • For fraud prevention, security, and legal compliance, including with law enforcement where required.

  • Within our group/affiliates (if applicable) under consistent safeguards.

  • In business transactions, such as mergers, acquisitions, or asset transfers (subject to this Policy).

  • With professional advisers (lawyers, auditors, insurers) under duties of confidentiality.

We may combine information we receive from third parties with information we hold about you.

We will not use/disclose health information for any purpose other than the purpose provided or legal/regulatory reporting.

Marketing choices

We send you marketing communications (email/SMS/ads) in accordance with your preferences and applicable law. You can opt out anytime via unsubscribe links, SMS STOP commands, or by contacting hello@easeyearth.com. You can also adjust ad preferences on platforms and manage cookies in your browser/device settings.

International transfers

Our service providers and data infrastructure may be located in Australia, the UK, the EU/EEA, the United States, and other countries. Where personal data is transferred internationally, we use lawful transfer mechanisms (e.g., Standard Contractual Clauses, UK IDTA/Addendum, APP-compliant safeguards) and require recipients to protect your data to an equivalent standard.

By providing personal data, you acknowledge international transfers as described, subject to applicable law.

Your rights

Depending on your location, you may have rights to access, correct, update, delete, restrict, object, port, or withdraw consent. We will respond within a reasonable time and as required by law. Some actions (like email unsubscribes and cookies) can be managed directly by you.

  • Australia (APPs): access and correction rights; complaints to OAIC if unresolved.

  • EU/UK (GDPR): rights to access/rectify/erase, restrict/obj ect, portability, and to lodge a complaint with your DPA/ICO.

  • California (CCPA): rights to know, delete (with exceptions), opt-out of sale/share (we do not sell personal info), and non-discrimination. To exercise CCPA rights, contact hello@easeyearth.com with subject “California Privacy Request”.

We will verify your identity before fulfilling requests. Our actions may differ depending on whether we act as controller or processor for the data at issue.

SMS, Social Media, Cookies & Automated Decision-Making

SMS Marketing

By subscribing to Ease.y Earth SMS, you agree to receive automated marketing texts at the number provided. Message frequency varies. Consent is not a condition of purchase. Reply STOP to opt out; you may receive a final confirmation text. Message & data rates may apply.

Social Media

By interacting with our social media (following, liking, tagging, commenting, submitting images/videos), you consent to our use of that content for engagement and promotional purposes consistent with the notice given at the time and platform terms. You may ask us to cease such use at any time via hello@easeyearth.com.

Cookies & Similar Technologies

We use cookies, pixels, and similar technologies to operate and improve the Website, personalise content, measure ads, and enhance security. By using the Website, you consent to cookies as described here. You can manage cookies in your browser/device; disabling some cookies may affect site functionality. We may also use location signals (e.g., IP-based geolocation) to provide relevant content and anti-fraud measures. Third-party partners may use cookies/identifiers to show you personalised ads; see their privacy settings to opt out.

Automated Decision-Making / Profiling

We may use automated tools to recommend products, tailor communications, detect fraud, or trigger service messages (e.g., abandoned cart). We do not make solely automated decisions that produce legal or similarly significant effects without appropriate safeguards and/or your consent where required.

Children

Our Website is not directed to persons under 16. Purchases require a valid credit/debit card or other approved payment method.

Changes to this Policy

We may update this Privacy Policy periodically. We will post updates on this page and revise the “Last updated” date above. Material changes will be highlighted where appropriate.

Contact Us

For questions, feedback, data rights requests, or privacy concerns, contact:

Ease.y Earth Privacy Team
Email: hello@easeyearth.com

If you are not satisfied with our response, you may contact your local regulator:

  • Australia: Office of the Australian Information Commissioner (OAIC) – oaic.gov.au

  • California: California Privacy Protection Agency – cppa.ca.gov

  • UK/EU: Information Commissioner’s Office (ICO) – ico.org.uk (UK) or your local EU Data Protection Authority